My digital artefact is a instagram art page called @artt_process. Intended to be a space of inspiration and learning whilst documenting my own artistic processes and journey. The page also acts as a gallery space to sell my completed artworks. I developed this project because after evaluating my hobbies and interest painting seemed like a sustainable option that I could enjoy whilst doing. I have also always been interested in the process of making art and the way it comes together at the end. I found it extremely helpful to see each step and relate it back to my own work as well as be inspired by it too. For these reasons I wanted to do exactly that for my audience. By observing similar tiktok and instagram account users as my potential audience and as research gave me insight to further develop my idea, based on what they seemed to enjoy. These audiences seemed to appreciate in-depth explanations about each step and what had been changed or done to the artwork as well as short sped up montages and videos documenting the process in a few seconds.
I developed my project by taking pictures and videos of my current artwork being worked on and explaining each step. As well as promoting my finished pieces. I have used my page as a hub for giving tips and tricks as well as recommending art supplies to further promote my page as a space for help on my audiences art journey.
At first in developing my project I did posts of previous artworks and marketed them for sale, as well as documenting the work process I was currently working on at the time. I began to create stories and save them in memory folders so that they could be viewed by future audiences. At this beginning stage my account had not gained many followers or made a large reach, however the minimal feedback I did receive was to begin creating and posting more content more frequently. This was typical feedback I received throughout the project as I really struggled with the #FIST methodology. The time and effort I needed to take to complete a single artwork was unsustainable to satisfy my audience because my works are often not tiny or fast in relation to the #FIST principle. This technical feedback is something I continued to work on throughout, to try and keep up with my audiences wants whilst managing other uni life.
In the further development of my DA I began adding relatable arty quotes to try and connect with my audience better and relate to other users, whilst using it as a form of posting content more regularly. However I still was not creating enough content in terms of art for my audience and did not see a large change in followers. At this stage I also noticed that instagram was not sustainable to sell my art. I tried using Patreon as a pay wall however also did not find this successful in selling my works as whole purchases.
In conclusion, my digital artefact was a very interesting journey and I learnt alot about how to keep up with and promote an online presence. I was not highly successful in this, and did not gain a large following. However continuing the feedback loop and learning from my iterations, I will keep working on it for future BCM subjects.
Kyras blog 