What is my media niche?

BCM241

My media niche is going to be specifically art tutorials. And within my digital artefact it is going to be an Instagram account dedicated to all things creative. I want to create a page for inspiration for people who might not commonly take part in art. Providing a source of inspiration and a starting point of how the art process begins. This media platform will deliver practice and process tips on the media niche. Dedicated to the audience who are wanting to make art. 

Under the persona, artbykyrag my Media niche will include:

• Tutorials using reels 

Simple and advanced 

Examples;   

Sketching out subjects on canvas 

Color blocking 

Concepts like line, form and shading with paint 

Mixing color palettes 

Landscape painting 

Portraits 

• Tips and tricks using story highlights

Such as good products to use 

Beginners paint recommendations 

Priming products (different mediums) 

Affordable places to find canvas’

Media ecology emphasizes the environment in which communication and technologies operate and spread information. This relates to, in my case, Instagram. A platform that I will be using to spread my persona and deliver communication within creative tutorials. Furthermore the specialisation of art tutorials will use  communication and presence to reach further than just an Instagram audience,  therefore using twitter to create a presence outside of the media app Instagram, expanding my grasp on a niche audience.  Instagram is a great platform as it offers many different features which will be useful in my ethnographic research. Such as analytical insights, audience breakdowns available in graphs and charts, content reach and many sharing options such as stories, posts, highlights and reels. All of which can be highly beneficial in reaching my specific audience apart of my media niche.  Instagram is also a very well known platform home to millions of people, allowing a larger scope for my media niche and persona to be developed.  The ethnographic research that will take place within this media niche will enable an expansion of understanding under art tutorials and why they can be highly inspirational and useful for people starting out in the creative world.