An epiphany is an experience of striking realisation or simply put it is “something that stands out to us when being an audience member” (Week 5 Part 1, UOW lecture)
The epiphanies that struck me when participating in my niche as an audience member are
- why I am attracted or drawn to certain content creators’ instagram pages.
- What type of persona attracts me
- Consistency in content creation is key
1
Looking at these epiphany; why am I attracted to certain content creators pages, more than others” I started breaking this questions down into sub points. asking myself, is there an aesthetic? what exactly makes the page stand out? . Looking further into this I divided it into 3 categories; 1 being subject matter, 2 Visual composition and 3 Emotion. Subject matter being art tutorials themselves. Under the medium of acrylic painting that is what I do myself. Visual composition being the broad aesthetic of the content. Not theme based however very bright, colourful or expressive paintings, and lastly emotion being how the content makes me feel. Looking and reflecting on my emotions depicted on the different insta page allows a personal evaluation.
2
Looking at personas through observation that I am attracted to, I noticed a trend. Each creative art account that I found the most relatable was creators who carry out their passion on the side, making art was not their full time job. Much like myself, a uni student trying to keep up with my DA work on the side. Those who are transparent with their followers about their time constraints and other priorities in their life attract me the most because of the relatability. Through this observation as mentioned in my beta I outlined that I have not stuck to my content schedule because of external life reasons. Yes this has repercussions of less interaction from the audience however I noticed that my followers appreciated the honesty and I had a few swipe up likes on my story which was apologizing for the lack of content.
3
Furthemore looking at my 3rd epiphany, I have observed and understood through my own work and others that content consistency establishes credibility within your niche simultaneously building trust within your viewers or audience’s mind, strengthening your page’s reputation. When following an account for their content and they don’t post consistently, one often simply unfollows. Seeing this perspective as an audience member I needed to shift this mindset and remind my niche audience of my account. They follow for a reason so to keep retaining their interest and interaction consistency is key.
References
Moore, C 2021, “Autoethnography and your Digital Artefact”, Web video. viewed 9 September 2021 . Available at: https://www.youtube.com/watch?v=MPWBDZQ2mpE
Kyras blog 